カテゴリーアーカイブ: Vimeo

SWEATSHOPPE-Whip It

SWEATSHOPPE-Whip It

In Whip It, SWEATSHOPPE creates a symphonic audio // visual collage made from balloon sounds.
After sampling the twisting and sculpting of balloons, and adding a few elements of sound,
SWEATSHOPPE, produces this hypnotic video, which visually illustrates beat variations.

Music and Video directed by: SWEATSHOPPE
Balloon Artist: Brian Harger
Thank You: Anthony Nguyen, Arpana Rayamajhi

Cast: SWEATSHOPPE, bruno levy

Colorama – Paint By Numbers

Colorama - Paint By Numbers

Client: Colorama
Agency: McCann Malmö
Direction: Upper First
Production: Upper First
Sound design: Kungen & Hertigen
Year: 2009

The idea behind the interior film has its origin in childrens play with colouring books, or paint-by-numbers. In our film a woman designs a room in the paint-by-number manner to display the wide variety of choices you have using Colorama products when decorating interiors. The film starts in a white void associating to a blank piece of paper with endless possibilities and total freedom. A gigantic hand comes in and executes the creative decisions made by the woman. Just as in the tilt-shift idea the thought is to create an interesting expression through displacement of scale as a contrast between worlds. The slight absurd becomes interesting. We’ll shoot an actor in a studio and will then create the outlines of the room in 3D. This will give us freedom in the expression. In the last shot we will mix visual effects with a real set to complete the illusion.

Backstage pictures:
flickr.com/photos/upperfirst/sets/72157622592587731/

Cast: Upper First, Kungen & Hertigen

Colorama – Makeover

Colorama - Makeover

Client: Colorama
Agency: McCann Malmö
Direction: Upper First
Director of Photography: Keith Loutit
Production: Upper First
Sound design: Kungen & Hertigen
Year: 2009

The idea is based on a technique called tilt-shift, combined with time-lapse (developed by Keith Loutit). It makes reality appear as a miniature model moving with a stop-motion flow. The thought is to create a visually interesting expression that give the audience something out of the ordinary, while at the same time providing a good overview of events. We would shoot from a high angle using specially developed lenses with a short depth of field. The fact that the world appears to be miniature makes the viewer think ”is it for real or not”. It is hard to tear your eyes from the images, something that works well for our purpose.

A gigantic hand will appear in the middle of events helping the workers to get the house ready for summer. It will light the barbeque with a magnifying glass for example. The idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment. Through time-lapse we’ll reinforce the ”before and after” scenario as you’ll be able to see small changes appear quickly. The film will start in a winter worn backyard and in 30 seconds evolve to a wonderful summer barbeque.

Cast: Upper First, Kungen & Hertigen and Keith Loutit

LAIKA

LAIKA

LAIKA, a dynamic typeface.
=======================

For our bachelor thesis, we engaged ourselfs with dynamic typography, especially with dynamic typefaces. Since not much work has been done in this field, we devised a system in which a typeface would not be defined static fonty styles anymore but would be able to change it‘s shape and appearance at any moment reacting to a broad spectrum of inputs.

Bachelor Thesis von Michael Flückiger und Nicolas Kunz
Hochschule der Künste Bern 2009.

More about and a little playground: laikafont.ch

Cast: Michael Flückiger, Nicolas Kunz

Augmented Reality.

Augmented Reality.

On Friday, 25th September we launched our first Moving Brands paper, ‘Living identity’. By its nature, the paper is already out of date so we made a ‘living’ cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able from movingbrands.com/livingidentity ) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw on a range of live feeds.

movingbrands.com
with thanks to RenderHeads renderheads.com

Cast: Moving Brands