iQ font – When driving becomes writing / Full making of

iQ font - When driving becomes writing / Full making of

Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )

Download the font here: nl.toyota.be/iqfont

More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

Cast: wireless, thesystemis and pleaseletmedesign